As your blog grows, you will have too many old posts in your blog, and if you aren’t using them, then you’re missing out an important step in building a blog.
Every article written by you contain some great information and users may not be able to come across those items.
Recycling your articles is a great way to help your new readers find those precious gems.
Why Recycle Old Blog Posts?
Many times it happens with me that I am not finding a good topic to write. Since I try to write at least 4-5 articles a week, I get demotivated because of this. You may have had same feelings at some point of blogging.
Recycling old contents is one of the smartest things I do in such situation. And many times I get some filler articles or ideas about new articles by comments and questions.
So, it works like a kind of content curating strategy for me.
Here are 10 Outstanding Ways I Use to Recycle Old Blog Posts.
Let’s get started now.
1. Interlink Within New Articles
Interlink old articles from your blog when you are writing new posts.
It is also a good practice for SEO and gives web crawlers a chance to recrawl the article.
When you’re creating a new post, look for words which are relevant to your previous articles.
For example, if you are writing a new article about Men’s Fashion and you come across words like Basics of Fashion and Fashion Ideas, then you can link them to your previous articles.
One thing to note here is that the anchor texts should be relevant to the article you’re linking.
Try to avoid click here or this page anchor texts as much as possible. Use secondary keywords for this purpose.
Also, don’t flood your post with interlinks, maintain a proper balance of 3-5%.
2. Create New Contents based on Old Articles
One of the common characteristics of a smart blogger is that they utilize their contents as much as possible.
And creating series posts or roundups are best ways to achieve it.
You can create a new series of articles, by using these old articles which show something in step by step.
The best example of this is to build a step by step guide of starting a blog where you list out all your articles regarding domain name, web hosting, SEO, promotion, etc.
Another benefit of creating a series is that you get to know that if you have missed any step and create a new post on that.
3. Make a Good Use of Your Newsletter
Don’t just keep sending your new articles to your subscribers.
Share your old blog posts time to time so that those who have joined your article later will get more to read.
And trust me, preexisting subscribers won’t find it annoying. (I, myself read many articles twice or thrice)
Few tips while Sending Recycled Contents –
A. Mix new articles with old articles. Balancing is the key factor.
B. Try to add a different title for the same old posts. For example, if it contains any month or year, then change it to the current date.
C. If possible, create a new email series to share old articles regularly with new subscribers.
4. Reshare On Social Media Channels
Don’t underestimate the power of social media. You don’t only have to share your latest posts here but recycle old posts to capture new users attention.
Free plugins like Revive Old Post will automatically tweet your old contents on Twitter regularly.
There’s a Pro version available which will do the same task of re-posting on other social media sites like Facebook, Tumbler, etc.
5. Create Slides and Upload on ShareSlide
ShareSlide is the most popular slide sharing platform, and there are millions of users using it monthly.
Creating slides don’t take much of your time, and you need not be perfect at it.
Create simple slides with useful but brief points and upload it on ShareSlide. Apart from a backlink, you will get extra traffic on your site.
6. Create Videos and Upload on YouTube
Similar to above point, you can create simple videos of your old posts.
Simple videos, like tutorials, whiteboard or animated slides will do the job for you.
You can even add them into your new as well as old articles to increase visitors reading time.
There are some talented gigs on Fiverr who can do the job for you.
7. Write an Ebook
Similar to creating a series, you can write an ebook on any course and use your articles in it.
Ebooks are getting popular day by day, and every popular blog on the Internet is selling ebooks.
While you may not sell it, you can give away it for free in exchange for subscribing to your newsletter.
Opt-in freebies are best ways to get more subscribers.
8. Create a FAQ Page
A For Any Questions page can be helpful for new bloggers and answers most of the basic questions about the niche.
Make a list of 10-15 most asked questions and answer them by using your old posts.
You can keep updating the page and adding questions as your site grows.
Do not forget to add FAQ page in menus of your blog and let visitors know it exists.
9. Use Recommended Post below Articles
If you scroll down my blog, you will find a beautiful block of recommended articles at the end of this one.
This simple widget or section will give your visitors more great articles to read and keep them on your blog for a longer time.
You can use Yet Another Related Posts Plugin to add this function if your WordPress theme does not support this functionality.
10. Add Popular Posts in Monthly Blog Reports
If you are a blogger who loves to keep track of your monthly achievements and goals then posting monthly reports is an excellent way to do it.
It builds user trust, and many will visit your blog especially to check out your monthly reports.
Many pro bloggers share their monthly earnings and include popular articles in it.
Few Examples –
Matthew Woodward – Monthly Income, Growth & Traffic Report – August 2016
ShoutMeLoud – ShoutMeLoud June 2016 Income & Traffic Report
Smart Passive Income – My August 2016 Monthly Income Report
Since monthly reports are most popular posts of a blog, they get the maximum limelight, and people often do read popular articles.
These were some of the ways you can use to recycle old posts and gain new visitors without much work.
If you are not recycling your old blog posts, then you are missing out a large part of your traffic. Act fast and start doing it ASAP.
Already recycling your posts? If yes, then what are the ways you are using to recycle old blog posts?
Share your ideas and views about recycling old posts in the comments section below.
As always, do shower your love by sharing this article with your blogger friends.