Social media is a great place to Hangout, connect with your friends, and share your life experiences.
However, today it has become a primary source of traffic for internet marketers and e-commerce stores.
There are 10s of different social media channels, each having their own set of rules, different user base, and type of visuals supported.
Some of the popular one’s are Twitter, Facebook, Pinterest, and Instagram.
Being a solo marketer, it is harder to manage all these accounts and post consistently at the right time.
Also, you may be in a different time zone against your target visitors country, and it makes sense only if you’re able to post when your target visitors are online.
So, what’s the best option you have?
Start using automation tools.
There are multiple social media automation tools for every social media channel, and it makes only sense to use one of it to automate your promotion strategy.
In this post, I am sharing the best social media automation tools for busy bloggers and how to use it to fullest.
The good thing is that all of these tools are either completely free or have a trial version available. So, there’s no reason left why you shouldn’t use these and save your valuable time.
Here we go.
1. Buffer for Facebook and Twitter
The first social media automation tool in our list is Buffer albeit one of the most popular ones as well. The buffer is prominently used for Facebook and Twitter scheduling.
However, it supports Google+, LinkedIn, Instagram, and Pinterest (pro version only.)
One of the major advantages of using Buffer for Facebook and Twitter is auto-shortening URL, which helps in keeping the post under the limit and looks better.
Also, you can keep track of performances of posts and tweets, and repost the most popular one with a single click.
The free plan allows you to connect up to 5 social media channels and schedule up to 10 posts in a buffer.
How To Schedule using Buffer
After you had signed up and linked your accounts, there are three possible ways you can add a post in your queue (or like Buffer like to call it ‘buffer.’)
- Using Buffer Dashboard
- Using Chrome Extension
- Using Buffer Smartphone App
While using browser extension, you can also utilize the advance post scheduler called “Power Scheduler.”
Basically, it helps you schedule the same post, at different times, to various social media account.
It is how it looks in action.
As you can see, it lets you individually decide the timing and the social media accounts.
2. ViralTag for Pinterest
You might not be a big fan of Pinterest, but trust me it is a goldmine for targeted, high-converting traffic.
Pinterest is mostly neglected by bloggers as they believe it is just for fashion, recipe, and food bloggers, but it is not.
Pinterest is my biggest source of traffic, and I get 3000+ page views from Pinterest every single month. And I spend a maximum of 15-20 minutes daily scheduling my pins to group boards.
I use and trust ViralTag as my favorite automation tool for Pinterest. It is definitely the most feature rich tool available at an affordable pricing point.
ViralTag is mainly focused on Pinterest, but it is not limited to it.
Along with Pinterest, ViralTag allows you to schedule posts to six more social media channels, namely –
So if you don’t want to invest in buying multiple tools, you can just buy ViralTag and schedule posts to all channels from a single dashboard.
You can read my review of ViralTag to understand the working of ViralTag.
3. TweetDeck for Twitter
The next awesome social media tool for automation is TweetDeck. It is a Twitter only tool, officially created by the Twitter team, to help you manage your Twitter account and schedule tweets from a single dashboard.
TweetDeck is a handy tool, which lets you browse your Twitter feed, read notifications, and messages on a single screen.
You can add more columns and browse through multiple columns at a single time.
Tweetdeck enables you to schedule multiple tweets quickly, and also the user suggestion is supported, which makes tagging people a lot easier.
Tweetdeck is a great replacement of Twitter for those who want to multitask and use Twitter like a PRO.
4. Later for Instagram
Both Buffer and ViralTag support Instagram but Later is a more convenient and feature-rich option for Instagrammers, which allows you to schedule posts.
Due to the nature of the application, Later doesn’t have direct permission to access your Instagram account and automatically post to it.
Therefore, it uses a reminder/notification feature, where you get notified every time a post is near its schedule time. After that, all you’ve to do is click and post it on your Instagram.
Here’s how Later for Instagram works and why it can’t post directly to your Instagram account.
5. Revive Old Post WordPress Plugin
Technically not a tool, but a great WordPress plugin to keep your Social Media presence alive.
Revive Old Post (formerly Tweet Old Post) will automatically repost your old blog post from time to time to different social media channel.
As of today, it supports three major Social Media Channels – Facebook, Twitter, and Linkedin.
Since I started using the plugin, I have seen a real increase in the traffic on my blog, and I don’t have to do any hard work.
You can also choose to exclude certain categories or post and make sure only best of the articles are reposted automatically.
There’s a pro version of Revive available which costs $75/year for one personal website.
If you’re a serious blogger who wants to join blogging as a full-time work, I would suggest you try out the pro version. It’s worth what you’re paying.
6. Trello Boards
While scheduling too many social media accounts, it is a smart move to have a social media promotion plan ready.
Trello Boards is a great (and free) way to create a timetable, keep the record of results, and efficiently update your marketing strategy.
You can also create a board to maintain records of username and password if you’re using multiple accounts for one social media channel.
I use Trello to help me blog consistently, and it is working perfectly for me.
Read More: A massive list of 35 free online tools for bloggers.
If you’re not an SEO expert, social media has to be your primary source of traffic.
And to manage everything properly and to not get frustrated, it is recommended to use above mentioned tools. These tools will fasten up your work and leave you with extra time for other important stuff.
What social media automation tools are you using? Mind sharing your experience with me and other readers? Scroll down and start writing about it in the comments section below.
And do share this post with your friends and followers on different social media channel.
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